Like in previous years, content creators and marketers in 2025 must focus on getting real Facebook followers genuinely interested in their page and offerings. These followers are essential for improving engagement rates and getting visibility in more people’s feeds. When you can engage and satisfy your existing followers, they might share your posts with other users, eventually bringing in new followers. So, let’s get the most comprehensive and helpful guide to get more followers and likes on Facebook.

Facebook Followers and Likes in 2025: Are They Still Important?

Getting high-quality followers and likes proves a large audience supports your Facebook page or brand. Before following any page on Facebook, users/customers generally pay attention to the number of followers, shared posts, likes count, and reactions and comments on the posts.

Moreover, working with many real followers helps create customized audiences to run Facebook Ad campaigns. You can link ads with your existing followers using the Facebook campaign manager. Besides this, getting more followers and likes on Facebook is essential to show credibility to the audience and influence algorithms in your favor. It can even improve the chances of discovering your page by potential users interested in your posts and what you offer.

Best 8 Tips to Get More Facebook Followers and Likes in 2025

Invite people within your network.

Connect with people within your network and ask them to follow and like your page. Ensure the people you invite are genuinely interested in liking and sharing your posts. Invite only colleagues, family, and friends who regularly see and enjoy your content. Never invite lots of people at the same time because the algorithm doesn’t allow this.

Use relevant and audience-focused hashtags.

Hashtags are the most crucial elements to leverage in your content strategy because they can improve the discoverability of your posts. Include niche-relevant and audience-focused hashtags to reach more people and position your page as credible and relevant. The number of hashtags to use depends on your brand and industry. Social experts recommend using 2-3 hashtags. However, you can experiment with different volumes to find the ideal number of hashtags.

Host contests and giveaways.

Nowadays, Most people are interested in contests and giveaways to win amazing rewards. Around 81% of marketers reported that interactive content, such as contests and giveaways, is highly beneficial for attracting the audience and maximizing brand engagement at a low cost. Moreover, these events make you or your brand look friendly to reward your followers. People who are still not following your page might end up following your page and liking and sharing your post when they find the possibility of winning great rewards.

Stay updated about content and platform trends.

Like fashion, technology, and other sectors, trends keep changing in the digital world. Facebook algorithms, community guidelines, and policies keep changing. So, keeping up with the latest content changes, features, and trends on Facebook is essential. Users are always eager to explore new features and functions. So, staying updated with new releases can help you get more followers. Following new content trends can make your posts shareable on Facebook and other social media platforms.

Create Facebook groups.

Creating a Facebook group can benefit you with boosted engagement, improved online reputation, higher visibility, and more followers. You can also develop a strong community using your brand, as more than 1.4 billion people participate in Facebook groups. Remember, just creating a group is not enough. Instead, you need to become an active leader and provide value to your group members by helping them with their concerns and asking them to share their feedback about the topic of discussion. Once you develop a trustworthy relationship with participants, ask them to like your posts.

Interact with your community.

Regular and positive interaction with the audience is essential to engaging and encouraging them to see and like your content. Invite your followers to respond and ask them to share their feedback and suggestions in the comments. You too need to respond to their comments and messages. Giving shoutouts is also the most effective way to gain followers.

Go live.

Facebook Live videos are considered more interactive than simple videos because they appear on the audience’s Facebook Live Maps. Streaming live videos is one of the best ways to get Facebook likes because they generate six times more interactions than regular videos. Going live shows the authenticity of your content and can drive more viewers and engagement by allowing friends of your followers to discover your page. You may go live to announce your new product launch, interview a personality, make the audience a part of your event, and more. Just let your fans know when you will broadcast so they can join you.

Analyze your Facebook performance.

Changes in the algorithm, using irrelevant hashtags, emerging new trends, and decreasing engagement rates can sometimes result in lower audience reach. Moreover, audience behavior can change over time and negatively impact the post’s visibility. So, analyzing your Facebook page performance and getting updated data about your audience’s preferences is essential. Adapt your Facebook content and marketing strategy based on the extracted insight to maintain your rising growth on the platform. The Facebook analytics tool helps track your post performance, analyze your audience demographics, and analyze your overall marketing impact to optimize your page performance.

Conclusion

Increasing your Facebook reach and attracting an audience are the primary steps to getting followers and likes. The more people you reach with high-quality and interactive content, the more chances you will have to transform them into loyal followers and get more likes, comments, and shares on your posts. The tips above will help you master the art of increasing engagement and growing your Facebook presence.