As social media platforms keep entering every aspect of our lives, they are now more rooted than ever. YouTube, as a massive video platform, is one of them. Looking ahead, the future of YouTube, the most popular video hosting website, is filled with exciting novelties, changes, and new features like integrating new technologies, AI, and AR.
The platform has various content like games, educational content, music videos, tutorials, product reviews, unboxing clips, challenges, etc. There are new trends on the app and also fresh, exciting news. Thus, you may wonder what social media’s future holds, especially if you’re a marketer.
You may be curious on an individual level about the future of YouTube, or maybe you are a marketer who wants to keep up with the innovations and constantly adapt and create strategies. Thus, today, we will examine what the future holds for YouTube together!
Artificial Intelligence’s Potential
Even though we may not realize it entirely, AI has become increasingly integrated into our lives. For instance, Google Maps uses an AI system that makes everyday life much easier. Also, there has been an effort to incorporate artificial intelligence into the YouTube app, which came as no surprise.
With AI’s generative capabilities, many creators virtually swap outfits and prepare visually appealing and professional settings, like a fantastical film setting, for their videos, which are among the things that are expected in the future. Many things that seem impossible will be made possible with AI in the future of YouTube.
So, with AI’s rise in YouTube videos, it seems like the platform will be enormously changed, providing YouTube creators much more space for creativity. Also, with more captions for the hard of hearing and several language tracks available, YouTube will be more inclusive and accessible. Also, global marketers’ work is made easier.
Last, they improved the recommended videos section, which received the most complaints before, thanks to AI.
YouTube Continues to Improve Live Stream
YouTube is making improvements to the live stream, too. One of them is that two creators can go live simultaneously. It is called “live redirect,” which can also benefit anxious streamers. Also, with collaborative streaming, one can reach a broader audience.
Also, Live now offers Gifted channel memberships for loyal fans. In that way, they can support the content creator, showing their appreciation. As a passionate creator, you can boost your presence in the digital environment and create a source of income by buying live stream views on YouTube and other services, too!
Paving the Way for Creators
The key priorities are announced: protection for the YouTube community and support for creators. Billions of people watch videos every day, and content creation has also increased according to that in recent years.
There will be more ways to make money on the platform other than ad revenue. According to the latest news, there will be different kinds of subscription businesses and an investment in shopping. The only monetization way is not advertising revenue. YouTube’s creative ecosystem supports people’s jobs in some countries like Brazil, Canada, the United States, etc. They keep getting better in their paid digital goods offerings.
YouTube announced that podcasts will be able to be uploaded by creators using RSS integration. One can easily publish podcasts on the platform thanks to YouTube Studio.
Also, creators can create a short video alongside regular videos and other YouTube shorts in a side-by-side layout where one can add their take, like TikTok.
Considering Creator Feedback
YouTube values its creators and considers creator feedback a vital part of the platform’s development process. One of the feedback is about multi-language audio, which enables creators to upload audio tracks in different languages. For international marketers and creators, this could be revolutionary.
Also, as mentioned above, AI has enabled a more inclusive YouTube because of the automatic captions. With AI, viewers can change the captions to 16 different languages.
Primetime Channels on YouTube
First things first, shorts can now be seen on TV. Also, now YouTube enables viewers to watch the content of their favorite streaming services on the platform.YouTube is better than what cable television has to offer now.
NFL Sunday Ticket is coming to YouTube TV. Sunday Ticket has interactive features like comments, chats, and polls that creators can use to connect with fans. With connected TV experience, YouTube has expanded its reach and become one of the leading streaming platforms. This network draws more people from other platforms by developing and valuing creators.
Protecting Kids on the Platform
With YouTube Kids, kids can explore different kinds of videos according to their needs and watch in a family-friendly environment, allowing parents to control children’s watching. The Kids App was developed to protect children in an enormously crowded platform with mass uploading daily. In the future, YouTube will try to create more features to increase protection. YouTube’s new lead states they will focus on this since he defines these efforts as critical as a parent.
Affiliate links are among the main monetization ways for one’s YouTube channel. When a viewer clicks on the affiliate link or purchases from the link, the YouTuber gets a commission. Now, video live shopping is discussed as the future of shopping. YouTube is trying to adapt itself to this kind of shopping to the platform, building features to the main YouTube app like tags allowing you to buy the products in the video content.
Also, YouTube works on live shopping videos, in which the viewer can talk to the sales representative, get special discounts, and walk through the virtual shop.
The future of YouTube may seem bright, but the past few years of YouTube were also shining for YouTube in terms of the improvements and developments on the app. A lot has happened, from “Me at the Zoo”, the first video on YouTube, to these days.
YouTube has gained popularity with immense speed even though it began with a humble launch on the internet as a video dating platform. It has evolved over time and become a platform for sharing and creating videos. Then Google bought YouTube, which was considered Google’s best decision.
It is a platform where you can watch and upload videos & share videos without paying anything. It is completely free. After video ad placement, the YouTube Partner Program was created, which allows creators to monetize their channels. Being a “YouTuber” may become a lucrative job.
A New Hub for Game Enthusiasts
Last, all of these changes led YouTube to make great partnerships with giant companies like Apple and Vevo. Also, the online video platform launched YouTube Gaming, a dedicated hub for all game-related content. Regarding most of the known and successful YouTubers gaming-related, it comes as no surprise. YouTube wanted people who are into gaming content to stay in the app and look no further for other platforms.
In 2015, YouTube Red was launched, which enables viewers to watch without ads, listen to YouTube in the background, and also download any content they want to watch whenever they wish without an internet connection. This feature is even available in YouTube Music and Gaming. Now, it is known as YouTube Premium.
FAQs on the Future of YouTube
What can replace YouTube in the future?
While it is nearly impossible to predict what can replace it since technology and consumer needs are constantly changing, we wanted to add that TikTok may reign in the future regarding its popularity. Still, YouTube is an entirely different platform. Here is the list of YouTube competitors:
What is the future of YouTube TV?
It is one of the best alternatives for cable TV. Since there is increasing competition in the field, YouTube may take some steps to stay competitive in terms of technological improvements and adapting itself to changing consumer behaviors.
What are the future trends of YouTube?
Here are trending videos of all time on YouTube that could continue their dominance:
- Short-Form Content
- YouTube Live
- Shopping videos
- How-to tutorials
- 360-degree videos