The Basic Pitch Deck Flow Every New Founder Should Understand

A professional pitch deck is every startup founder’s go-to tool for convincing potential investors to buy their idea and fund their business. It enables you to communicate your vision and mission in systematic slides, each containing a single item. The most important thing is to make your pitch deck clear and easy to understand since investors have limited time to review numerous pitches.

If you are a startup founder or CEO, it is wise to learn the basic framework of a winning pitch deck to attract qualified investors.

Essential Elements of a Winning Pitch Deck

Your pitch deck’s organization significantly influences its conversion rate. A well-organized pitch makes it easier for the reader to pick essential points and key information necessary for decision-making. Therefore, it would be best to have a single slide for each crucial element, as follows.

The Vision or Founding Story

Use a straightforward mission statement to eliminate guesswork about what your startup does. You can include your personal story as the founder or your connection to the problem you want to solve. A thoughtful narrative is an ideal way to build trust and foster emotional connection with your audience. However, working with expert pitch writers with proven storytelling skills, such as those at Slidesvamp, can help you capture and retain your audience’s attention from the start.

The Problem Statement

Investors require you to prove the reality of the problem you seek to solve and the urgency of the solution. To achieve that, you can quantify the problem in dollars or other relevant figures. Nonetheless, experts suggest using plain language that an average person can understand to elaborate on these pain points. The most important thing is to convince the reader that the problem affects a larger share of the market and that it could worsen if nothing is done.

The Solution Statement

Now that the potential investor shares your feelings about the problem, it’s time to present your idea as the solution. The secret here is to tie the solution to the pain points. The solution slide is your chance to showcase screenshots and demo videos of your solution in action. You can demonstrate how your product works or include a success story from a prior customer. A fast way to prepare such demos is through AI prototyping services that let you generate clickable user flows and validate ideas before development. Most investors have no idea of your industry; tie the knots in your narrative to make it easier to understand and ease decision-making.

The Revenue and Business Model

Here, you must present your target market by demographics and characteristics. Furthermore, it is a perfect opportunity to explain how your business will make money; remember, the investor seeks to earn returns on the investment. If you are targeting multiple customer types, explain how you plan to charge each group.

The Market Size

Demonstrate that your target size is large enough to deliver a return on investment. Include an estimate of the serviceable and obtainable market sizes. The serviceable market refers to the people you can reach, while the obtainable market refers to those you can convince through your marketing strategies to become customers.

The Competition Slide

As a founder, you should know that you will not operate in isolation and have a well-laid strategy to counter competition. Thus, it is crucial to demonstrate how your solution stands out from the many others already on the market. The competition slide should also outline your strategies for prevailing over the competition.

You can include a few of the most relevant competitors in this slide. However, be sure to list the most obvious benefits of each competitor so non-industry investors can see them at a glance.

The primary aim of a pitch deck is to secure a second meeting, whether for a presentation or further engagement about your idea. Therefore, it would be best to make it as professional and straightforward as possible. Moreover, it is advisable to add your contact details at the end as a call to action.