Gen Z has its way of doing pretty much everything. They wear distinct, vibrant colors. I prefer a bold style of fashion.
I love using social media and contributing to the creator economy (that has been their way of socializing and possibly the coolest hustle to make money in the modern day).
And, they aren’t any different about learning either. Reading text is not very popular. In the 2000s, people have got an excellent way of learning. Education must be fun to impress Gen Z. They watch many videos daily.
So, without any sign of doubt, video is the most dominant medium for learning. Viewers can digest more information from videos than from texts and papers combined. It’s efficient and super-effective at the same time.
This blog is here to help you create excellent educational content for the new generation. The educational videos discussed below would work on any group of people.
So, regardless of who your target audience is, the following types of educational videos might help;
Micro Videos are also popularly known as shorts. These videos are thought to be highly effective for educational purposes. For one, they work as bite-sized content and usually have a duration of only a minute.
Trainers and teachers use short-form videos to teach concepts with ease.
Not only do these receive more engagement because of the algorithms of social platforms that push short-form content into more feeds, but more importantly, they work well because of the short attention of viewers across the internet.
Micro Videos or shorts may be the best option for you to explain a concept in a step-by-step process.
Or you’re just an educational channel that started on YouTube recently and wants to draw more traffic to the longer videos you’ve posted.
The second most popular type of educational video you can do in 2024 is a training video.
Training videos are often misunderstood as tutorial videos. Even though there’s an overlap, we have a clear distinction between the two. Training videos tend to focus on the development of interpersonal and social skills.
Corporate training programs may have training modules on team culture, sales tips, harassment or whistleblowing guidelines, etc.
While the training may be virtual, no rule dictates the need for an authentic presenter in the video.
You can always have an animated, faceless version for your training videos. Even though it’s common practice to have a natural presenter, don’t limit yourself to what’s usual.
Additionally, most corporates tend to hire educational video production services. It saves them the hurdle to do it on their own and helps them create outstanding videos.
Another prevalent type of educational video is screencast videos. It’s important to know that there is a clear overlap between screencast videos and the many ones that have been discussed in this blog.
Screencast videos are simple recordings of computer screens in real time. They may be helpful to churn out tutorials and presentation guides and even provide some functional technical training on software or a common problem that users may face.
You must have seen a lot of faceless, screencast videos on YouTube where people walk you through how you can reinstall MS Office or validate the product key for lifetime access without paying a penny.
You can even use screencast videos to show how users can sign up for a free tutorial of a SaaS tool and even use it to the best of its potential. There can be many uses for screencast videos.
However, I suggest mixing it up with presentations and animations is best.
Presentation and Lectures
Another super popular type of educational video is presentations and lectures.
Even though it’s expected that students prefer contact teaching, the classroom experience induces interpersonal learning like nothing else.
However, since the pandemic, students have had the luxury of reviewing recorded lectures and presentations.
Now, not only did this recorded video presentation help in revision for exams, but it also attracted a larger audience of students who would be more than happy to take remote, online classes.
You may prefer presentation videos when you have a topic requiring revisions. Or even an online course that would help students more if they could revisit lectures.
Present or lecture videos may involve recording slides or a presenter interacting with the class. You could have a screen, camera, or microphone recording with the presenter.
This type of educational video is perhaps the most popular today.
Tutorial videos are another popular type of educational video. What separates it from training videos is the fact that tutorial videos are made to educate on technical skills.
You must have seen many tutorials on how to run Photoshop or edit a photo with an Interstellar background in Adobe Lightroom. These are some fine examples of tutorial videos.
There are no rules for creating tutorial videos. You can use them freely. Most educators may use them to break down a technique into a series of simple and easy-to-follow steps.
And when it comes to creating educational tutorials in the modern day, there are a lot of brands that are doing it with an animated theme.
It helps them elevate their brand persona and makes learning super engaging and fun for children.
Plus, the animated educational video production cost today is within the reach of many marketers than it was in the olden days.