Why Motion Graphics Are Important

Over the years, the things around us have undergone drastic changes. Realism and hyperrealism have become the subjects of discussion. The paper and static advertisements have become more engaging and have turned to animated ones. Motion graphics have played a crucial role in driving this transformation. Every brand and company today is leveraging motion graphics within their digital marketing strategies and creative processes, and experienced motion graphic design services companies are paving the way for perfect and communicative pieces for them. 

It not only enhances the look and feel of the brand but also increases engagement. Those who have already utilized motion graphics are aware of the difference, and for those who aren’t, we will highlight it in this article. Before we delve into why motion graphics are essential, let’s first cover the basics.

What is Motion Graphics

As the name suggests, motion graphics are graphic design elements that create the illusion of motion, typically displayed through digital media technology. Summarizing in simple terms, it involves fast-moving visuals. A few examples of places where motion graphics are used include explanatory videos, animated logos, landing pages, call-to-action buttons, and social media posts. 

What Makes A Good Motion Graphics

Whether you hire motion graphic designers or outsource to a motion graphic design studio, here are the best practices that lead to compelling motion graphics. 

• Setting a clear goal. The first step is to define and understand your goals clearly. The intention behind motion graphics should be clear to avoid any confusion during the process. 
• Adherence to brand guidelines. Ensuring that the motion graphics are a part of your brand needs strict adherence to the brand guidelines. For instance, if your website is neutral or minimalist and your motion graphics are very colorful and quick-paced, it can degrade the authenticity of your brand. 
• Embracing seamless flow. The motion graphic that is implemented should flow seamlessly and not be forceful, as glitchy motion graphics can create confusion and frustration among your audience. 
• Avoiding too much fluff and flow. Now, that’s a thing to note. Going overboard is easy because of the endless possibilities and moving characters. However, keeping things simple will always give you a plus point. 

Now, we know what motion graphics are and what makes good motion graphics. Let’s understand the importance of motion graphics and why it has become a must-have factor for businesses and companies planning to expand their horizons through digital advertisement or branding. 

What Makes Motion Graphics Important

From boosting engagement to enhancing user experience, there are numerous benefits of motion graphics that we will explore in this section. 

Communicates to a Broader Audience: With the internet being full of answers to one particular question, a good visual representation helps your brand stand out from the rest. Motion graphics offer the advantage of being easy to understand and visually appealing, thereby communicating your brand to a broader audience and transcending language barriers. 

Branding in a shorter time: Graphics that are in motion can communicate a message more effectively and in a shorter time. Within a few seconds or microseconds, you can showcase your brand’s specialty involving humans or animations, without adding any extra information, leading to faster and more accurate message delivery. 

Telling the Story Chronologically: Every brand has a story that needs to be heard. With motion graphics in place, it is possible. It communicates every action in chronological order, including what happened at the beginning, what will follow, and more. It takes users on a journey, making them emotionally connect with the brand. Music albums, short films, movie opening credits, and brand promotion videos are a few perfect examples of it. 

Instantly Grabs Audience Attention: Do you know what the average attention span is for the amount of time a human spends looking at an advertisement? Well, it is only 0.8 seconds. So, if you want your audience to get hooked on your brand, then you have only this much time, and a perfect way to do that is to hire motion graphic designers who have experience and expertise in the field. 

Enhances User Experience: Ensuring a hassle-free user experience, motion graphics work well for businesses that need to offer a seamless experience to their users on both PCs and mobile devices. It solves the primary purpose of users in finding relevant information quickly, thus fulfilling their purpose for visiting the brand. Adding transitions, directing the audience, and guiding them to take actions with visually attractive graphics makes your brand stand out and win in the first place. Ultimately leading to increased user experience. 

Summing Up

Motion graphics bring design to life. When linked with a brand, they can offer numerous benefits, such as increased user engagement, instant audience attention, and concise storytelling, among others. Motion graphics are not only changing the perception of advertising and branding, but they are also transforming the way brands convey their message. A big narrative can be replaced with a few seconds of motion graphics video, communicating the idea concisely and better. The only thing to consider is to be clear about your ideas and thoroughly research them before engaging with motion graphic designing services. You need to check their work, expertise, and experience to ensure you have the right ones by your side.