Tower 28 Beauty Guide: Lip Gloss, Blush & More

Tower 28 Beauty is a modern beauty brand based in Los Angeles. It was founded with a clear mission to make clean and safe products for everyone. The name comes from a lifeguard tower in Santa Monica. That tower represents community, safety, and fun by the ocean. This inspiration is carried into everything the brand does.

Tower 28 focuses on products that are gentle enough for sensitive skin. The formulas avoid harsh ingredients, fragrance, and essential oils. Every item is vegan, cruelty-free, and dermatologist tested. The company also follows the strict ingredient rules of the European Union. This makes their products safe, reliable, and effective.

What is Tower 28? 

The brand believes in beauty without compromise. Many people with sensitive skin feel limited in makeup choices. Tower 28 created a line that balances safety with performance. The products are designed to look beautiful while keeping skin calm and healthy.

Tower 28 also values inclusivity. Their shade ranges are wide and cover different undertones. Their marketing features real people with various skin types and conditions. This gives the brand authenticity and trust. Packaging is playful but also eco-conscious. Recycled materials are used whenever possible.

Tower 28 Face Products

Tower 28 Swipe Serum Concealer

The Swipe Serum Concealer combines makeup with skincare benefits. It offers medium, buildable coverage. The formula hides dark circles, blemishes, and redness. It feels lightweight and flexible on the skin.

It is enriched with hyaluronic acid, which keeps skin hydrated. Centella Asiatica extract is added to soothe irritation. The texture blends easily with fingers, brushes, or sponges. The shade range is inclusive with options for many skin tones. The concealer is free of silicones, alcohol, and fragrance.

Tower 28 Skin Tint

Tower 28 also offers SunnyDays Tinted SPF 30. This product is a mineral sunscreen and tinted moisturizer in one. It provides sun protection while evening out skin tone. The finish is natural and breathable.

The formula uses zinc oxide, which is reef-safe and gentle. It also includes emollients that keep the skin soft. This product is perfect for people who want light coverage and daily sun protection.

Tower 28 Powder

Tower 28 powders are designed to set makeup while caring for the skin. The GetSet Blur + Set Pressed Powder controls shine and blurs pores. It gives a soft matte finish that looks natural.

The powders are talc-free and contain squalane for hydration. This prevents the skin from feeling dry or cakey. They work well on top of foundation or tinted moisturizer.

Tower 28 Skincare Products

The SOS Rescue Spray is one of the brand’s signature items. It contains hypochlorous acid, a substance naturally found in the body. This ingredient reduces redness, calms irritation, and helps fight bacteria.

The spray is approved by the National Eczema Association. It is safe for all skin types, even those with eczema or acne. It can be used as a toner or refreshing mist. Many people spray it over makeup during the day to soothe the skin.

Tower 28 Cheek Products

Tower 28 Cream Blush

The BeachPlease Cream Blush is a multi-purpose product. It can be applied to both cheeks and lips. The formula is creamy and blends with ease. It leaves a radiant, dewy finish that looks natural.

The blush is buildable. It can be applied lightly for a soft glow or layered for bold color. The shades are inspired by beach tones like coral, pink, and berry.

Tower 28 Powder Blush

The GetSet Blur + Set Matte Powder Blush offers a matte finish. It also acts as a setting powder for longer wear. The formula is comfortable and lightweight. It controls shine while adding natural color.

This blush is unique because it combines skincare-friendly ingredients with performance. It contains squalane and kaolin clay for balance.

Tower 28 Eye Products

The MakeWaves Mascara is designed for sensitive eyes. It is vegan and ophthalmologist tested. The wand has a triple-wave shape that builds volume and length.

The formula does not clump or smudge. It is water-resistant but removes easily with gentle cleansers. People with contact lenses or eye sensitivities find it safe and comfortable. This mascara is one of Tower 28’s most praised products.

Tower 28 Lip Products

ShineOn Lip Jelly

The ShineOn Lip Jelly is one of the most popular products. It is a hybrid between a lip gloss and a lip oil. It delivers high shine without being sticky.

The formula includes nourishing oils like apricot and raspberry seed oil. These ingredients soften and hydrate the lips. The gloss comes in clear and tinted shades. Each color is fun, wearable, and inspired by coastal living.

Lip Balm

Tower 28 also makes hydrating lip balms. The JuiceBalm and LipSoftie lines give deep moisture and comfort. Some balms are tinted while others are clear. They can be worn alone or under gloss.

The balms protect lips from dryness and leave a smooth finish. They are safe for daily use and are especially loved in colder months.

Lip Liner

The lip liners are designed to pair with the glosses and balms. They are creamy and easy to apply. The formula glides without tugging. They define lips and keep glosses from feathering.

The liners are comfortable and long-wearing. They match with several lip jelly shades for a complete look.

Tower 28 in the UK

Tower 28 is available in the UK through retailers like Sephora and Cult Beauty. Prices are higher than in the US due to import costs. However, the demand for the brand remains strong.

UK customers can find the full range, including lip gloss, mascara, concealer, and the SOS Spray. The products have quickly become favorites among British beauty lovers. Their gentle formulas make them a safe choice for sensitive skin users in the UK market.

Why Tower 28 is Different?

It stands out in the clean beauty space. It combines fun, trendy makeup with dermatologist-approved safety. The products are colorful but still gentle. They are playful but never harmful.

Customers trust because the brand is transparent. They clearly list ingredients and avoid irritating formulas. They also celebrate real beauty by featuring diverse skin tones and types in campaigns. This makes the brand both reliable and relatable.

Conclusion

Tower 28 Beauty has built a reputation for being safe, fun, and effective. Their concealer, skin tints, and powders give complexion products that perform without irritation. SOS Rescue Spray has become a staple for calming stressed skin. Their lip glosses, balms, and liners add color while keeping lips soft.

For anyone with sensitive skin, Tower 28 is a strong option. The brand shows that beauty can be exciting without sacrificing health. From Los Angeles beaches to shelves in the UK, Tower 28 continues to grow as a trusted and beloved name in clean beauty.