Question To Ask Potential Amazon Agencies When Evaluating Them

When your business wants to make the most of selling its products on Amazon, it will require plenty of work to optimise your product listings and get the most from your paid advertising efforts. Unless your company has the in-house expertise, you may need to hire the services of a professional company to help you get the most from selling on the world’s biggest e-commerce platform. To help you find the best agency for the job, you will need to ensure you ask plenty of questions. Below, you can see some questions you can ask that can help you determine the best match for your business to show you a decent return on your investment.  

What Services Do You Offer? 

Not all agencies are the same, and you can get a full-service Amazon agency or ones that specialise in certain aspects, such as paid search, SEO, or product listings. Determine what services you require and then ensure that any potential agencies you are contacting specialise in the ones that you need. 

Which Tools Do You Use? 

Having the correct tools for the job matters no matter what you are doing, including managing your Amazon performance for your business. You should ask potential companies you are considering to use what tools they use and the accuracy of the information their tools and software generate. 

How Do You Measure The Performance Of Your Campaigns? 

You will also want to know how each potential agency measures the performance and success of their Amazon campaigns, as each one may have a slightly different approach. You want to ensure that you select an agency that is transparent in its approach and the metrics it uses to measure performance. You want to know the frequency with which you will receive reports measuring the performance, and it is also worth asking for sample reports to see what insights they include.

Can You Share Case Studies

Almost all agencies will have case studies of work they have done with clients, and you should ask if they have any that they can share within a similar industry. These case studies can offer insight into how the agency operates and demonstrate its ability to deliver results. It can help reassure you that the agency you choose can demonstrate its expertise and get the results your business needs to drive it forward.

What Is Your Pricing Structure? 

You should ask potential agencies about their pricing and how it works, as it may vary from agency to agency. There are three standard options, which are as follows:

• A Flat Fee
• A Percentage Of Ad Spend
• Performance-Based

Ensure that you are clear on how the agency’s pricing works before agreeing to use one, and also ask about any additional or hidden fees they may charge. It is also vital to know if you are entering a fixed-term contract and what notice period you must give to cancel their services.

Do You Have References & Client Testimonials Available?

It is also worth asking any agencies you are talking to if they have references available and client testimonials you can look at. You will ideally want ones from brands like yours, which can help reassure you that the agency has experience within your industry and the products that you sell. Some agencies may have clients who are willing to discuss the services they receive from the agency with companies.

The above are a handful of questions you want to ask potential agencies when looking for someone to assist with your Amazon sales, but there are more you can ask. Have all your questions written down so you can ask the same questions to each agency you talk to, which can help you compare answers and select the best one for your business.