In Print We Trust: Sustainable Graphic Tees Inspired

“In Print We Trust” is a London-based fashion label that stands out in the crowded streetwear market through its unique blend of nostalgia and print-focused design. The brand was founded with a clear mission: to bring the charm of printed media into wearable fashion, especially through bold and memorable graphic baby tees. The brand’s name itself is a play on the iconic phrase “In God We Trust,” replacing it with “Print” to emphasize its deep roots in print culture and visual storytelling.

From the beginning, the brand has drawn inspiration from vintage magazines, advertisements, album covers, and posters. Every product they design carries a sense of visual nostalgia. The layouts and images used on their t-shirts feel like snapshots of editorial spreads from fashion magazines in the 90s and early 2000s. The idea is not just to sell clothing, but to create wearable pieces of visual history.

Product Range and Design Philosophy

The brand’s core product is its collection of graphic baby tees, which are known for their cropped fit, striking visual designs, and high-quality materials. These shirts are designed to mimic the slim-fit, bold-style shirts that were popular in the Y2K era. Made from 100% organic cotton, the tees are soft, breathable, and meant for daily wear. The prints are applied using eco-friendly inks and methods, ensuring that each piece aligns with the brand’s sustainability values.

Each shirt tells a story. Some are inspired by iconic fashion eras, while others reference pop culture, art, or typography from decades past. Shirt names like “Studio 54,” “Air Dry,” and “Rockstar” hint at themes of glamour, rebellion, and artistic expression. Rather than rely on overused logos, the brand uses layout-driven graphics that resemble editorial design, often mixing images with stylized text to create a magazine-like aesthetic.

While graphic tees remain their most popular items, “In Print We Trust” has expanded its offerings to include accessories such as phone cases, canvas wall prints, tote bags, and even socks. However, one of their most intriguing products is the “In Print We Trust Magazine,” a self-published print zine. This magazine is a 40-page archive that showcases exclusive content, design drafts, and personal stories behind the brand’s creations. It offers customers a chance to connect with the creative journey in a deeper, tangible way.

The magazine often sells out quickly, as fans of the brand see it not just as merchandise, but as a collector’s item. The print-first approach reflects the founders’ commitment to physical media and their belief in preserving design in a lasting form.

Production Model and Sustainability Commitment

Eco-Friendly Practices

Sustainability is one of the pillars of “In Print We Trust.” The brand does not mass-produce any of its products. Instead, it follows a made-to-order model, which significantly reduces waste. When a customer places an order, the item is produced and shipped directly, eliminating the need for storage or overstocking. This model also allows them to rotate designs more frequently and keep their inventory fresh and limited.

To further support their sustainable goals, the brand uses local printing facilities based on the customer’s location. For example, orders from the UK are printed and shipped from within the UK, while customers in the US or Canada receive their orders from North American print hubs. This not only shortens delivery times but also reduces the carbon footprint associated with international shipping.

The garments themselves are made using organic cotton, which is grown without harmful pesticides or synthetic fertilizers. The inks used for printing are water-based and free from toxic chemicals. Packaging is also kept minimal and recyclable, aligning with their overall mission to minimize environmental impact.

Shipping and Global Reach

Despite being a relatively small brand, “In Print We Trust” offers global shipping. Orders over £30 are shipped for free, while smaller orders typically incur a flat shipping fee of around £2.50. Most orders arrive within five to ten business days depending on the location, with UK orders being the fastest and international orders taking slightly longer. The company also notes that approximately 98% of shipments avoid customs fees because they are fulfilled locally, which is a major advantage for international customers.

This system allows the brand to scale without expanding its environmental footprint. It also helps build customer loyalty, as buyers often receive their orders quickly and without surprise charges.

The Role of Social Media and Brand Growth

Viral Success on TikTok and Instagram

The brand’s rise in popularity can largely be credited to its strong social media presence, particularly on platforms like TikTok and Instagram. Rather than rely on traditional advertising, “In Print We Trust” used user-generated content to gain traction. Influencers and everyday users began posting videos wearing the brand’s tees, sparking curiosity about where they got them.

This organic form of marketing led to explosive growth. The brand quickly gathered over 100,000 followers and reached millions of monthly views on TikTok. Designs often go viral, resulting in restocks and sell-outs within days of release. This cycle of limited availability, combined with high demand, adds to the brand’s cool and exclusive image.

Celebrity Endorsements and Community Buzz

Several well-known figures have been seen wearing “In Print We Trust” clothing, including Charli D’Amelio and Madeline Argy. Even members of the Beckham family have been spotted wearing their tees. These moments, often shared online, help build credibility and cultural relevance.

Feedback from the community has been overwhelmingly positive. Buyers praise the unique designs, soft materials, and thoughtful packaging. Some have commented that the designs feel personal and nostalgic, while others simply appreciate the attention to quality and detail. However, there have also been some discussions online, particularly on Reddit, about the brand’s use of standard Gildan blanks. Still, most agree that the design work and branding elevate the final product.

Challenges in the Print-Focused Market

Despite its success, “In Print We Trust” operates in a landscape where print media is fading. Magazine circulation has dropped dramatically worldwide. In the UK alone, print magazine runs fell from nearly one billion copies in 2010 to just over 300 million by 2022. As one of the few brands paying tribute to print culture, “In Print We Trust” is both honoring a dying medium and challenging digital-first fashion norms.

This adds depth to their message. While many brands chase fast fashion and viral trends, “In Print We Trust” offers thoughtful, well-produced garments that serve as cultural commentary. In a world dominated by digital noise, their commitment to tangible design and slower fashion makes them stand out.

Conclusion

“In Print We Trust” isn’t just a clothing brand, it’s a creative movement that bridges fashion, design, and nostalgia. By focusing on magazine-inspired graphics, sustainable production, and print-focused storytelling, the brand has carved a niche for itself in the global streetwear scene. Their viral success on social media platforms like TikTok and Instagram has brought them into the spotlight, but it’s their commitment to ethical practices, originality, and storytelling that continues to win over fans.