Gen H for Intermediaries: Mortgage Products, Tools & Broker 

Gen H, also known as Generation Home, is a UK-based mortgage lender that has redefined how people approach homeownership. It was created with a mission to make buying a home more accessible and more inclusive. 

Unlike standard high-street lenders, Gen H offers innovative tools like the income booster, deposit booster, and new build boost. For intermediaries, this creates new opportunities to help more clients, while also requiring a detailed understanding of how Gen H’s model works.

What Is Gen H?

Gen H is not just another mortgage lender. It is a financial institution authorised and regulated by the Financial Conduct Authority (FCA), and it operates with the primary aim of expanding access to homeownership. It offers mortgages with innovative structures that involve family and friends in a borrower’s journey. 

These include boosting affordability through shared income, increasing deposits through structured contributions, and providing flexible agreements that protect co-owners.

The lender began by serving both direct customers and brokers. However, in 2024 it made a strategic decision to become an intermediary-only lender. This means that it no longer accepts applications directly from borrowers. Instead, all applications must come through intermediaries, such as mortgage advisers and brokers. 

This decision reflects a clear commitment to the intermediary channel, ensuring that brokers are fully supported and prioritised in every aspect of Gen H’s operations.

Why Gen H Shifted to an Intermediary-Only Model?

By focusing exclusively on intermediaries, Gen H can dedicate resources to brokers and advisers. This creates stronger partnerships and allows brokers to trust that the lender will never bypass them. Gen H invests in support systems, communication channels, and specialist tools to help brokers place business more effectively.

Operating as an intermediary-only lender also reduces duplication and confusion. Many lenders split their attention between direct-to-consumer and intermediary markets, which can create conflicts. Gen H avoids this by committing to a single distribution route. This ensures consistent processes, simpler compliance, and a sharper focus on supporting brokers.

The UK mortgage market is crowded, with many lenders competing on similar terms. Gen H differentiates itself by offering unique products and a broker-only approach. For intermediaries, this means they gain exclusive access to a lender that prioritises their role. It also signals to clients that their broker has access to innovative mortgage solutions that are not easily found on the high street.

Core Products Available Through Gen H for Intermediaries

Income Booster

One of Gen H’s standout features is the income booster. This allows a family member or close supporter to add their income to the mortgage application. By combining incomes, borrowers can increase their affordability and secure larger loans. What makes Gen H’s version unique is the Ejector Seat feature. 

This allows the booster to be removed from the mortgage later, especially when they reach an age that would normally limit the mortgage term. This flexibility gives buyers more freedom and avoids long-term complications.

Deposit Booster

Another key product is the deposit booster. This helps buyers increase their deposit through contributions from others. Unlike traditional gift deposits, Gen H allows boosters to structure their support as an interest-free loan or as an equity loan. 

This means the booster has a legal and financial stake in the property, with agreements in place to protect everyone involved. This feature can make homeownership possible for buyers who lack a sufficient deposit on their own.

New Build Boost

Buying new build homes often comes with strict lending limits. Gen H addresses this with the new build boost. It combines a buyer’s own deposit with an additional interest-free equity loan from Gen H. This helps first-time buyers and others access properties that might otherwise be out of reach due to high deposit requirements.

Dynamic Ownership and Home Agreement

Gen H supports buyers who want to purchase together. Its dynamic ownership system allows co-owners to track and update their ownership shares as contributions change. This is backed by a legally binding Gen H home agreement, which protects all parties and sets out rights and responsibilities clearly. For intermediaries, this gives confidence that clients entering shared ownership arrangements have proper safeguards.

Interest-Only Mortgages

Gen H has also expanded into interest-only mortgages. These reduce monthly payments by covering only the interest, while the capital balance remains due at the end of the term. This product suits clients who have future repayment plans, such as expected inheritance, property sales, or growing incomes. It adds another tool for brokers to support clients with more complex financial situations.

Tools and Support for Intermediaries

Dedicated Intermediary Portal

Gen H offers a comprehensive online portal for brokers. This includes affordability calculators, product guides, packaging checklists, and case tracking tools. The portal ensures that brokers can work efficiently and avoid errors during the application process.

Criteria Hub

The intermediary site includes a searchable criteria hub. This allows brokers to check detailed lending rules quickly. It saves time and ensures that applications are only submitted when they meet the lender’s requirements.

Gen H Pro Platform

Case submission and management are handled through the Gen H Pro system. This platform gives brokers real-time updates, document tracking, and communication options. It simplifies packaging and helps keep cases moving smoothly from application to offer.

Access to Business Development Managers

Brokers working with Gen H have access to Business Development Managers (BDMs). These specialists provide direct support, help troubleshoot complex cases, and offer training on new products. This personal support network adds significant value for intermediaries.

Lending Criteria and Fees

Lending Rules

• Maximum age at the end of term: 85
• Maximum number of applicants: 6
• Maximum loan-to-value (LTV): 90 % for houses, 80 % for flats
• Income multiples: up to 5.5×, depending on circumstances
• Booster options: available for both income and deposit support
  

Procuration Fees for Intermediaries

Gen H for Intermediaries pays procuration fees to intermediaries. For new residential business, the fee is around 0.40 % gross (0.38 % net). For product transfers, fees are slightly lower, usually around 0.25 % gross (0.23 % net). This ensures that intermediaries are fairly compensated for introducing clients.

Service Levels

Speed is one of Gen H’s key commitments. Decisions in principle are often available on the same day. Valuations are instructed at the time of application. For fully packaged cases, offers are typically issued within nine working days. Complex or incomplete cases may take longer, but service levels are clearly published and monitored.

Benefits for Intermediaries

Helping More Clients

With flexible products like boosters and dynamic ownership, intermediaries can help clients who may otherwise be turned away by mainstream lenders. This expands a broker’s client base and reputation.

Unique and Competitive Solutions

Gen H’s innovative products allow brokers to offer solutions that stand out. Features such as the Ejector Seat and equity-based deposit contributions give clients confidence and flexibility.

Strong Support and Technology

The combination of a modern portal, real-time case tracking, and accessible BDMs makes working with Gen H efficient and reliable. Brokers can deliver excellent client service with strong lender support.

Conclusion

Gen H for Intermediaries has positioned itself as one of the most innovative lenders in the UK mortgage market. Its shift to an intermediary-only model shows strong commitment to brokers and advisers.