Emi Jay – Stylish Hair Clips, Brushes & Hair Care
Emi Jay is one of the most recognized names in the world of hair accessories. Known for its premium claw clips, stylish hair brushes, and modern hair care products, the brand has become a favorite among beauty lovers and fashion enthusiasts.
It blends functionality and fashion, creating accessories that not only hold hair securely but also look chic. With its focus on quality, sustainability, and unique design, it has built a loyal customer base worldwide.
The Story of Emi Jay
Emi Jay was founded in 2009 by Julianne Goldmark and her mother. At just fourteen years old, Julianne started creating colorful hair ties at home, which quickly gained popularity in her school and local community. The simple yet stylish ties attracted attention from celebrities and fashion editors, which helped the brand grow quickly.
What started as a small project soon turned into a full-fledged business. Over the years, they expanded its product line from basic hair ties to a wide range of clips, claw clips, brushes, and now hair care products. The brand’s journey is often celebrated as a story of young entrepreneurship, creativity, and passion for beauty.
Product Categories
Its catalog has grown significantly, and it now offers a variety of hair styling products and tools.
Hair Clips and Claw Clips
Emi Jay is best known for its Big Effing Clip®, a signature oversized claw clip that is perfect for securing thick or long hair. This clip is made from biodegradable cellulose acetate, a durable and eco-friendly material that is stronger than typical plastic.
In addition to the Big Effing Clip®, Emi Jay offers flower clips, sweetheart clips, and other decorative styles. These come in a variety of colors, patterns, and finishes, making them suitable for both casual and dressy occasions.
Hair Brushes and Styling Tools
The brand also produces a line of premium hair brushes made from sustainable materials like bamboo and cellulose acetate. These brushes are designed to reduce breakage and gently detangle hair without causing damage. Emi Jay brushes are available in different sizes to suit all hair types, from fine to thick and curly.
Combs, pins, and other styling tools are also part of the product range, giving customers everything they need for effortless hair styling.
Hair Care Products
In recent years, Emi Jay has introduced hair care items such as Dream Crème, Angelstick, and Heavenly Hair Milk. These products are formulated to hydrate, nourish, and protect the hair. They are vegan, cruelty-free, and made with clean ingredients, aligning with the brand’s focus on conscious beauty.
Materials and Sustainability
One of Emi Jay’s core values is sustainability. The brand uses cellulose acetate, a plant-based material derived from cotton and wood pulp, to make its clips and combs. This material is biodegradable, making it a better choice for the environment compared to standard plastic.
Hair brushes are made with organic bamboo handles, which are lightweight yet strong. The commitment to eco-friendly materials and ethical manufacturing helps it stand out in the competitive beauty industry.
Emi Jay in the UK
For customers in the UK, the products are available through its official website, which ships internationally. The brand is also stocked by Selfridges, a well-known department store that carries premium accessories. This makes it easy for UK shoppers to find authentic Emi Jay clips, brushes, and hair care products without waiting for long shipping times.
Style and Design
Emi Jay’s design philosophy is playful, colorful, and bold. The brand offers clips in a wide variety of styles, including floral prints, pastel colors, crystal embellishments, and glossy finishes. These pieces are designed to make a statement while remaining practical for daily wear.
Claw clips have made a big comeback in recent years, and Emi Jay has been at the forefront of this trend. The brand has transformed a simple hair accessory into a must-have fashion item that complements any outfit.
Price Range and Sales
Emi Jay is considered a premium hair accessory brand, and its prices reflect the quality of materials and craftsmanship. A typical Big Effing Clip® costs between $30 and $40. Smaller clips, scrunchies, and hair ties are usually priced lower.
The brand often runs sales on its official website during seasonal events. Retailers like Selfridges and Anthropologie may also offer discounts on selected styles. Customers looking for savings can sign up for the Emi Jay newsletter or search for online discount codes to get special offers.
Popularity and Celebrity Endorsements
Emi Jay has built a strong presence on social media, with influencers and celebrities frequently featuring its products. The brand has been spotted on red carpets, in fashion editorials, and in countless Instagram posts. This exposure has made Emi Jay a “cult favorite” among people who love hair accessories.
The brand also has a loyal online community. Customers often share their styling tips and favorite Emi Jay looks, which helps spread the brand’s popularity even further.
Why Emi Jay is Unique
Emi Jay stands out for its combination of style, function, and sustainability. Each product is designed to be gentle on hair while looking fashionable. The use of eco-friendly materials appeals to customers who want to make more conscious choices in their beauty routines.
With its focus on premium quality and playful design, Emi Jay continues to be a top choice for anyone who wants to elevate their hair styling game.
Conclusion
Emi Jay has transformed the way people think about hair accessories. From its signature Big Effing Clip® to its eco-friendly brushes and nourishing hair care line, the brand offers a complete solution for modern hair styling needs. Whether you are looking for a bold fashion statement or a reliable everyday clip, Emi Jay delivers both style and quality.