How To Build Brand Devotion One Purchase Cycle at a Time
While most industries dream of repeat customers, FMCG brands live in a unique paradise where repeat purchases aren’t just possible—they’re inevitable. Toothpaste runs out. Milk expires. Cereal gets consumed. This predictable replenishment cycle creates an extraordinary opportunity that forward-thinking brands are transforming into a competitive revolution: building genuine devotion through strategic cultivation of each purchase…