5 Essential Tips to Boost TikTok and Instagram Growth

Instagram is the 3rd most used social platform worldwide with a user base of over 2 billion. For creators, brands, and businesses, Instagram has always been a hub of endless growth opportunities. The competitive nature of this platform surely humbles people, but with the right strategy, Instagram can be a game-changer in your digital career. 

Apart from Instagram, the hype of TikTok is also undeniable, with 1.59 billion active users. In 2025, it holds the position as the fourth most popular social platform. Many creators and brands went viral overnight on TikTok. Growth on TikTok requires attention to detail and proper execution of a strategic plan.

In this article, you will learn the top 5 essential tips to grow your Instagram and TikTok in 2025. Follow along, get to know the tips, implement them, and boost your growth.

Top 5 Tips to Boost Instagram Growth

Growing your Instagram presence is not limited to numbers alone; you must maintain a balance between statistics and engagement graph. Here are five tips that will not only help you gain more followers, views, and likes but also enhance audience interaction.

1. Optimise Your Profile and Bio

Profile and bio optimisation is pivotal to boost Instagram growth. Whenever a user opens Instagram and interacts with a post, the first thing that catches their attention is the username. Use a unique and niche-relevant username, or use a keyword of your niche in the username. This will give the user clarity about your profile.

If a user opens your profile, another thing that grabs their attention is the Instagram bio. Your bio should be informative, clearly communicating the purpose of your presence on the platform and the value you bring to it. Moreover, embedding niche-related keywords is the best way to optimise. 

To make your identity strong on Instagram, choose a unique and relevant profile picture. If you are running a brand, try not to change your profile frequently. Also, add links in your bio to drive traffic and boost sales. You need to ensure that people stay on your profile, follow you, and contribute to your growth on Instagram.

2. Use Hashtags and Captions

Hashtags and captions are often neglected, but they play an essential role in growing your Instagram. Utilise relevant and targeted hashtags to increase the visibility of your content. Avoid using high-competition hashtags because they will drag down your content, and your visibility will be compromised on the platform. 

Writing compelling and eye-catching captions has to be on your list. Tell stories in your caption that keep people engaged and attract them to follow your profile. Use highly searched keywords in your captions because captions and hashtags serve the purpose of a discovery tool on Instagram. 

3. Plan Content Strategically

Building a cohesive Instagram marketing strategy is the foundation of your growth on the platform. The perfectly aligned strategy with your brand goals and audience interest ensures steady growth and keeps your instagram followers hooked and get real Instagram views. A part of creating a strong strategy is planning posts before publishing.

Experiment with different types of posts, including photos, videos, Stories, and Reels, to see what resonates best. The best format for you depends on your audience’s interest and your niche. Once you determine what works best for you, create a posting schedule and follow it. Post at optimal times and consistently. 

4. Engage and Collaborate

Instagram is impossible without active interaction with your audience. Two-way communication is the key to growth on Instagram. If you maintain a distance from your audience, you will eventually lose them. Reply to comments, engage with questions, and host Q&A sessions. Make them feel valued, involved, and purposeful. 

Collaborating with other influencers, creators, brands, and small businesses is an effective way to expand your reach to new audiences. When you are exposed to a new audience, it boosts the engagement rate. Another way to reach a new audience outside of Instagram is to add your Instagram handle to other platforms, such as Facebook, YouTube, and more. 

5. Track Performance

Tracking performance is similar to keeping yourself accountable and collecting the results of your efforts. Being aware of what works and what doesn’t is essential. Review your Instagram analytics regularly and adjust your strategy based on insights from engagement metrics, follower growth, and content performance.

Top 5 Tips to Boost TikTok Growth

TikTok is a highly competitive platform that requires consistent effort for steady growth. Here are five essential tips to help you increase your TikTok likes and followers, thereby boosting your overall growth on the platform.

1. Engage and Collaborate with the Community

Interacting with your audience through comments, stitches, duets, and user-generated content encourages engagement on your account. Moreover, collaborating with influencers and creators also expands your reach, making your content more visible to a broader audience.

2. Create Engaging and Trend-Driven Content

TikTok is famous for its trends, and these trends are the secret behind the overnight success of many creators and brands. Trending challenges on TikTok increase visibility. Users on TikTok actively follow trends and prefer creators who quickly hop on to new ones.

TikTok periodically introduces new features for creators to experiment with, making their content more engaging and appealing. Features like stories, multi-part series, and creative editing tools can help enhance engagement on your profile. You can also use closed captions for accessibility and broader reach.

3. Understand and Target Your Audience

You will grow on TikTok when your posted content reaches the right audience. Identifying your target audience will provide direction for your journey. It also provides clarity on the type of content you need to create so that it resonates with your audience’s interests.

You must be wondering how to identify the right audience. It’s pretty straightforward; you need to research your competitors, trends in your niche, and customer personas. TikTok analytics can also be a helpful tool for determining your audience, their availability, demand, and the value of your content in the market. 

4. Optimise Posting and Use Hashtags

Optimal posting and usage of hashtags can be helpful in growth and to enhance your TikTok views. Post at times when your audience is most active, so they engage with your content and it becomes visible to more people.

Using relevant and trending hashtags boosts discoverability, but avoid spamming, as it may negatively impact your profile discoverability. Additionally, crafting engaging captions with clear calls to action boosts user interaction.

5. Measure, Learn, and Adapt

Regularly monitor your TikTok analytics to identify what works best for your niche and target audience. Increase the posting of successful content and experiment with new ideas. Continuously refine your strategy by adjusting based on performance and audience feedback.

Conclusion

In conclusion, TikTok and Instagram are competitive platforms that require close observation, thorough research, and a well-crafted strategy to achieve growth. This article has summed up the quick tips to help you out in your digital career. 

Whether it’s Instagram or TikTok, using trending hashtags, creating a content plan, posting at optimal times, and engaging with your audience are key factors to boost your growth.